Re-Branding Nigeria: A Waste Of Peoples’ Resources

By INNOCENT IGHODALO EDEMHANRIA The Minister of Information and Communications’, Prof. Dora Akunyili, recently unveiled a new initiative to market Nigeria with the Re-branding Nigeria Campaign. She also launched the competition for the logo and slogan for the campaign. According to her, the need to re-brand Nigeria had become important because of the unfair way Nigerians have been perceived both […]